Gimo's Man Advertising Campaign - Spring Summer 2024
Gimo’s is experience, lived, emotion, matter, heritage; a mixture and balance between different aspects of the company knowledge that give life to the Made in Italy outerwear. The experimentation that has always guided Gimo’s collections and for the SS24 season, together with the mix of materials and new processing techniques applied to leather and fabrics, becomes a hallmark of a proposal never discounted. The blouson and the sahariane live in suede with cut to the brim, waxed and washed. The result is a proposal with a country chic flavor, perfect to be worn all year round. The tassel, the brand’s material of choice, with its glove touch, is made even softer by the lining works with lightweight linen and the special buttons in the garment; all dosed with a balance capable of preserving the innate elegance of the garments. The classic technical stretch nylon are unlined and live in slim fit jackets or made in reversible version with a special ovo water-repellent leather, lined with a light onion quilting with a military flavor. Waistcoats and shirts, with linear and minimal constructions declined in monotonous colors, are real passe-partout and give the look a distinctive touch made of a measured elegance and never ostentatious. Natural materials such as cotton and linen are essential, which find their maximum expression in jackets, sahariane and multipockets, which tell a vintage aesthetic thanks to the tinctures finished with an "old" effect. Materials coexist naturally in jackets washed and declined in denim tones and dusty nuances, match of raw linen and camo impalpable, or for reversible models in nappalan with ultra matt nylon interior. The SS24 collection by Gimo’s is a tribute to discreet, whispered luxury, an authentic statement of timeless and versatile elegance.