Gimo's Woman Advertising Campaign - Spring Summer 2024

For the SS24 summer season, Gimo’s, an Italian excellence in the production of leather and fabric outerwear, draws inspiration from overseas travel, taking its cue from the wonderful colors of nature, especially from South America. The coloured rocks of the Andes, the blue of the lakes of Patagonia, the colours of the rocky desert land, the brilliant white of the Bolivian salt pans are just some of the wonders that have nourished the soul of the new SS24 collection. Functional and essential outerwear.  Fluid shapes and dropped shoulders come to life with material mixes, where left also in their raw state, give the garments a real distinctive note and great impact. Leather, the core business of the company, is a repository of tradition and also of new techniques. Peplum cut to the right, are joined with stitching seams with mesh inserts, which give movement and lightness to sleeves and necklines. Treatments to finish, enhance the properties of vegetable fertilizers, where the passing of time ages the skin creating unique and timeless garments. The strictly unlined and paired suede lives in soft cardigans and kimonos with accented necks and ribbed details. There is no shortage of classic biker jackets in the collection, where for the summer season they abandon the dark shades of black and grey, finding new life in colors that recall the world of spices, enriched with details in oxidized or scratched metal, for a more rock attitude. Outerwear versatile and suitable for any type of occasion, which fit into every type of silhouette enhancing the figure of who wears them.  No clasp even for suede dresses that recall the color of the sky. A summer collection that tells, a contemporary multi-ethnicity, mixing different materials and colors, to evoke places and distant memories.