GMS75 Advertising Campaign - Fall Winter 2022 2023

Posted on09/08/2022

GMS75’s F/W 22-23 collection is an authentic expression of the union between stylistic innovation and tradition, an approach that translates into a wide range of outerwear. Reviving the most representative garments of the brand's historical archive and renewing them thanks to research work in terms of both materials and treatments, is now one of GMS75’s priority aims. Inspirations from the military world and the navy live in the volumes and in many details, telling about a cultural heritage with a strong emotional impact. A warm touch and a lived-in look, the soft knitted fabrics of various consistencies and textures, the exaggerated three-dimensionality thanks to the special spray dyes, are the characteristics that contribute to the story of the vintage aesthetic of GMS75. Coats, pea coats and soft-cut shirts speak the retro language, emphasized by a color palette ranging from the earthy tones up to the coldest tones of anthracite and navy.

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