Gimo's Woman Advertising Campaign - Spring Summer 2023

Posted on03/09/2023

Gimo’s collection SS23 gives voice to the Italian spirit, the know-how, the excellence of raw materials, the history and culture of our peninsula. With Gimo’s skin is constantly changing, it lives in new combinations, transformations and unusual combinations. The lightweight suede is perfect for jackets and shirts to wear without lining, the detachable hood brings double life to the outerwear giving a sporty allure to the more bon ton aesthetic. The evergreen parka with zip closure prefers straight lines and the hood, also here is detachable. Sprayed suede with a cloud-like appearance worked raw with stitching, nappes with vegetable tanning washed, materials that change thanks to the techniques of washing, lasering and dyeing in cask. These are some of the extraordinary techniques that the company Gimo’s chooses to transform materials, to tell its DNA and follow the character of those who prefer a unique style; experiments that lead to a contemporary aesthetic and rich in personality. A particular attention is dedicated to materials with metal free concept in the perspective of a sustainable road and that takes care of nature from which Gimo’s always takes inspiration. a proposal of the brand made in Italy crosses the borders and here are the quilting in light wadding with hourglass pattern combined with smooth or fleece fabrics and finished with suede details, interpret the concept of 'hoody' and 'overshirt'. The fabric used is an iridescent nylon dyed in thread that creates undefined shades and greater depth to the design. Windproof live in the canvases mixed with nappa leather with vegetable tanning; Here is a jogging sweatshirt and trench coat that is enriched with leather details and becomes over and light. Minimal fit, unstructured garments and live cuts support a contemporary aesthetic, while garments designed for luxury look choose the excellence of raw materials.

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