GMS75 Advertising Campaign - Spring Summer 2023

With Spring Summer 2023 season, GMS75 returns to its origins returning great importance to techniques such as dyeing and garment washing, which have decreed the success of the brand and that today live in new combinations of rock sound and vintage touch. A perfect interpretation of the needs of those who do not give up a refined style and a distinctive aesthetic, the quality and know-how Made in Italy are linked to a cosmopolitan and decidedly young rhythm. It is in this perspective that the GMS75 collection chooses to maintain the connection with the past and the special live dyeing technique declined even in more natural fibers. The particular focus of the collection, the fresh wool (100% wool), is dyed in a non-homogeneous but harmonious way, creating a timeless look that lives in high quality fabrics. Among the materials of choice we find a soft nappa leather with vegetable tanning that gives life to shirts, field-jackets and unlined jackets in line with the distressed mood of the entire collection. The Spring Summer 2023 lives in a palette that ranges from anthracite and bold blacks to more basic and natural tones such as khaki, military green and leather.