Gimo's Man Advertising Campaign - Spring Summer 2023

Gimo's SS23 men's collection meets the needs of those who actively live the city, filling the space between a functional style and a casual aesthetic. This is how technical materials, such as stretch nylon and super matt lightweight polyesters, come to life in light garments and in slightly padded ones, perfect for spring looks. The dynamic and globetrotting soul of the Gimo's man finds an answer in the proposals declined in cotton-linen blended fabrics, which live in natural colors such as beige, military and khaki. The garment-dyed or garment-washed jackets are presented with detachable plackets and nylon details that add a contemporary touch. With the summer season, technical sweatshirts mix with soft chamois with an impalpable touch and take the collection to leather proposals, where the highest quality materials such as washed ultra-light nappa leather, super-light velour chamois or perforated chamois are the spokesmen for messages that speak of excellence. Making Gimo's SS23 proposal even more research-oriented is the skillful mix of materials: summer jerseys are combined with cashmere cotton knitwear or nylon. The result is even more functional jackets that can be used not only in summer. Sophisticated is the color palette, which ranges from cold navy tones to pearl grey, passing through the indefinite shades of stone and sugar paper, and then landing in the more decisive earth and military tones.