GMS75 Advertising Campaign - Fall Winter 2023 2024

Meeting the needs of the dynamic man and portraying his personality both in leisure time and at work is a challenge that GMS75 renews year after year, serving as creative fuel for Massimo Girardin, the soul and mind behind the brand.

It is with this perspective that the must-have item for the upcoming cold season is the short coat, in brushed wool, hand-dyed, made even warmer by the lining and the cocooning detachable shearling collar.

Staying on the theme of coats, the proposal in vegetable-tanned nappa leather with fake fur lining couldn't be missing.

The company's know-how and experimentation find their highest expression in the exploration of leathers, now spray-dyed, and shearling, which with FW 23-24 lives in proposals with a vintage flavor featuring raw-cut finishes.

Now indispensable in GMS75's offerings, the Fabrics theme - exploration and experimentation on fabrics, where fabrics like bouclé and knitted jersey blend with fine leathers: elegance and comfort go hand in hand.

The brand tells its story not only through volumes but also through the choice of deep tones of navy blue or anthracite and bordeaux variations, not forgetting military green.

The GMS75 collection, once again, has the ability to meet the style needs and protection from the harsh temperatures of the cold season, defining a design concept where the cleanliness of shapes and volumes recalls iconic pieces of the past. The result is proposals capable of satisfying touch, sight, and comfort.