Gimo's Woman Advertising Campaign - Fall Winter 2023 2024

Posted on09/09/2023

The highest quality materials, the company's trademark, find their raison d'être in both long and short coats. One example is angora or shaved wool, with a soft and warm touch and garment-dyed, which also lives together in leather garments. Outerwear with soft lines that therefore play with material and color mixes.

Coats and parkas with a sartorial flavor, in hand-finished double wool, are reinterpreted following a sportswear aesthetic. The fleece poncho in lowered knit is lined with a quilted lining, while the parka in laminated fabric with a flared silhouette is comfortable thanks to its cozy quilted interior with real down filling.

As in the men's line, Gimo's women's line offering never lacks leather and shearling, the brand's iconic materials. The soft and lightweight suede shearlings are declined in quilted and unlined versions and in their natural color or finished garment dyed.

The color palette embraces shades of pure white, all the way to exploring the colors of nature such as lichen green, or shades of camel and pumpkin yellow. A choice that panders to the feminine and sophisticated style.

Gimo's once again chooses to tell the essence of beauty through the love of art and it is with this in mind that the collaboration with designer Manuel Dal Colle continues for this winter season. Thus, a capsule collection is born where two garments, a jacquard maxi cardigan in wool and gauzed mohair with pouch pockets and a detachable shearling shawl collar, and a zipped knit poncho zipper and yarn sleeves in ribbed plain color, bring back to life the colors and themes of a painting by Francesco Salviati. Not a random choice by the designer who, with the aim of telling the authentic link between past and present, chooses one of the greatest exponents of the Italian Mannerism.

A FW collection that tells of the luxury of feeling comfortable in a timeless garment.

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