GMS75 Advertising Campaign - Spring Summer 2023

With the Spring Summer 2023 season, GMS75 returns to its origins by returning great importance to techniques such as dyeing and garment washing in, which have decreed the success of the brand and which today live on in the unprecedented combinations with a rock sound and a vintage touch. As a perfect interpretation of the needs of those who do not renounce to a refined style and a distinctive aesthetic, quality and expertise are linked to a cosmopolitan and decidedly young rhythm. It is with this in mind that the GMS75 collection chooses to maintain the connection with the past and the special technique of dyeing is declined in fibers that are more natural. Particular focus of the collection, the cool wool (100% wool), is garment-dyed in a uneven but harmonious way, creating a timeless look that lives on in high quality fabrics. Materials of choice include a very soft vegetable-tanned nappa leather that gives life to shirts, field-jackets and unlined jackets in line with the distressed mood of the entire collection. Spring Summer 2023 lives in a palette that ranges from anthracites and bold blacks to more basic and natural tones such as khaki, army green, and leather.